A bold invitation to design the sector we actually need.
The New Social Sector is both a manifesto and a practical guide for people done with business as usual. Learn how to decolonize work culture, share power, and build organizations that reflect your values without burning out in the process.
Coming to a Major Platform Near You
74% of nonprofit bestsellers are written by white men. We can do better.
Independent bookstores grew 40% last year. Community still wins.
Audiobook sales jumped 18% in 2024. More voices deserve the mic.
E-books are up 34% since 2019. Access only matters if it’s equal.
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About Ramon "Ray" Nuñez
Ramon “Ray” Nuñez is a creative, fundraiser, and community builder who helps organizations lead with equity and tell truer stories. He has worked in the social sector since he was sixteen, starting in community programs in New Jersey before leading campaigns and redesigning brands across Rhode Island and beyond.
For more than a decade, Ray has helped nonprofits, foundations, and social enterprises raise millions of dollars, rebuild their brands, and craft messages that move people. He is the founder of Nuñez and DobleImpact, creative and strategy studios serving the social sector. His work spans from neighborhood campaigns to national initiatives, guiding teams to align their culture, communication, and purpose.
Born in Mexico and raised between cultures, Ray writes from lived experience. He has spent his career inside the systems that nonprofits are trying to change, and this book comes from that reality.
Ray speaks and teaches across the Americas on leadership, storytelling, and social impact. He lives in Mexico with his wife, Taryn, and their two sons, where he continues helping leaders build organizations rooted in trust, equity, and community.
Inside the Book
Each chapter blends storytelling, reflection, and real-world tools to help you lead with integrity.
Chapter 1
Decolonizing Culture
Break old habits, share real power, and rebuild systems that reflect your values.
Chapter 2
Trust-Based Leadership
Drop control. Lead with courage, empathy, and radical accountability.
Chapter 3
Data as a Tool for Justice
Collect less, learn more, and use numbers to elevate, not exploit, people.
Chapter 4
Fundraising with Dignity
End performative pitches. Build trust, tell truth, and raise money that heals.
Chapter 5
Collaboration over Competition
Trade ego for ecosystem. Partner deeper, move faster, change bigger.
Chapter 6
Redefining Success
Stop chasing vanity metrics. Measure progress by people, not just performance.
What Readers Say
Early readers call The New Social Sector “ an overdue intervention for anyone working in impact.”
Preorder Now“Every board should read this before they make another strategic plan. It’s a mirror and a map for what leadership could look like.”
“Finally, a book that sounds like the work we actually do. Honest, hilarious, and painfully relevant for anyone in the trenches.”
“Trust-based philanthropy finally makes sense here, stripped of jargon, full of stories, and grounded in the real world.”
“It’s sharp, funny, and uncomfortably honest in all the right ways. A mutual love letter and a call-out to the sector.”
The Data Doesn't Lie
1.2%
Only 1.2% of global humanitarian funding reaches local organizations, even though the goal is 25%. Power and resources still flow upward, not outward.
10%
Fewer than 10% of nonprofits have ethical AI or data policies, despite more than half already using artificial intelligence in their work.
$16 Billion
Since 2019, MacKenzie Scott has given over $16 billion in unrestricted grants. Flexible funding like this strengthens trust and long-term impact.
31%
Only 31% of nonprofits engage in advocacy or policy work. The rest are stuck treating symptoms instead of changing systems.
A Better Sector Starts With All of Us
The systems we inherited aren’t working. Let’s build something better, rooted in trust, shaped by equity, and led by community.
Count Me In